Jeff Blogs

With all the hype surrounding the Apple iPad it was almost impossible for any device to live up to the expectations everyone has built up with the various rumors and consumer wish lists.

Almost as quickly as the product was unveiled there were already mounds of press both positive and negative discussing the merits and drawbacks of the device. It was interesting to read these accounts especially considering the lack of hands-on experience these writers had with the iPad.

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Like many other technology users, I looked forward to the Apple new product introduction. Usually I don’t get too caught up in all of the hype that accompanies one of these announcements.

I’ve been to enough Apple events to know the company and in particular Steve Jobs has these things down to a science. They maintain secrecy over all details of the event and subtly let out slight details at a rate that ensures the general public is spun up to a frenzy.

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When Apple Computer booked the Yerba Buena Center for the Arts for a media event, the media and customers went into overdrive concocting rumors of what new products or software will be unveiled.

The most popular rumor is the release of the highly anticipated Apple Tablet which has been expected for over a year. As is always the case, Apple closely manages the information that is “leaked” prior to an announcement.

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