Jeff Blogs

In my never ending quest for the perfect iPod Touch case I have taken another step. Before I begin it might be prudent for me to recount what brought us to this point in time.

I bought an iPod Touch as soon as they were released. I loved the capabilities of the device and was especially impressed with the battery life especially when watching movies or listening to music.

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Prior to the iPad announcement I predicted Apple would introduce a new version of the iPhone OS. This prediction was based upon the rumor the iPad would use the iPhone operating system.

Based upon the introduction and subsequent reviews by those who have actually seen an iPad, the device is indeed using the iPhone operating system. This was further validated when Apple introduced a new Software Development Kit (SDK) that included calls for using the iPad’s new features.

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With all the hype surrounding the Apple iPad it was almost impossible for any device to live up to the expectations everyone has built up with the various rumors and consumer wish lists.

Almost as quickly as the product was unveiled there were already mounds of press both positive and negative discussing the merits and drawbacks of the device. It was interesting to read these accounts especially considering the lack of hands-on experience these writers had with the iPad.

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Like many other technology users, I looked forward to the Apple new product introduction. Usually I don’t get too caught up in all of the hype that accompanies one of these announcements.

I’ve been to enough Apple events to know the company and in particular Steve Jobs has these things down to a science. They maintain secrecy over all details of the event and subtly let out slight details at a rate that ensures the general public is spun up to a frenzy.

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When Apple Computer booked the Yerba Buena Center for the Arts for a media event, the media and customers went into overdrive concocting rumors of what new products or software will be unveiled.

The most popular rumor is the release of the highly anticipated Apple Tablet which has been expected for over a year. As is always the case, Apple closely manages the information that is “leaked” prior to an announcement.

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