I’m Worth What?

I recently received an email which discussed the perceived and real value of social networks. This email was touting a new book by Adam L. Penenberg called Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves. This book which is due to be released on October 13, 2009 attempts to describe the viral process and how businesses can attempt to become viral in today’s social networking sites.

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